The website Fort Lauderdale Daily is up, and Gulfstream Media Group has a new business. We can’t claim to have invented this idea. Other magazines, including New York and Philadelphia, have popular sites associated with their highly successful print operations. While newspapers have struggled to compensate for the loss of their traditional business by going digital, magazines have managed to hold their own while augmenting their print revenue with digital presentations.
In our case, it will be a combination of our magazine material – as featured on the site now – and fresh contributions on topics of interest. It will in general reflect the lifestyle orientation of our company’s magazines, but it does not preclude occasional comments on breaking news. Thus the word “Daily.” Not daily as in the Sun-Sentinel or Herald, with fresh material every day. Rather, we reserve the right to do so when the opportunity presents itself. And it is surprising how often we get important information before the newspapers.
And we are not strangers to that kind of work. We have had two tours in daily journalism. The first was 50 years ago as a daily columnist for a suburban Philadelphia paper, where we worked in an office right out of "The Front Page" with pneumatic tubes sending copy to the clanking typesetters on the next floor, and where the electric typewriter had not yet found a plug. More recently – only 25 years ago – for the Sun-Tattler in Hollywood, where writers were first beholding the screens we still use today. Both our Managing Editor Nila Do and Associate Editor Jennifer Tormo have worked for daily papers. And the magazine has numerous associations with bloggers and other ex-daily news people (and there are a lot of those around) who are good sources for material.
We do have some advantages over other magazines who go digital. Our related software company produces The Magazine Manager, which has 9,000 print and digital users. Some 30 techies are constantly inventing new tricks to serve the varying needs of so many clients. No reason we can’t play some of those tricks for ourselves.